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Founded by individuals who have experienced the joy of parenting from the 'first cry' to the 'first day' of college! We have been there, done that!

As rewarding as it is, Parenting can also bring its own set of challenges. Getting used to the new normal, knowing your Bub's needs, their likes and dislikes, change of routines, juggling responsibilities and quickly flipping between the needs of your children, other family members and yourself. The list can go on.

By bringing you the most innovative, sought after products in modern day baby care, we help you take the load off your 'already full' plate so you can (hopefully) get some 'me' time!

All our collections are Premium, Highly-curated, and Carefully selected with zero tolerance for any quality issues. After all, we can resonate with the needs of parents and the Bub. 


Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. 


We cannot emphasise this enough! Each and every product goes through a rigorous course of testing before hitting the market

Expression of Love:

Influenced by stories we hear, scenes we see or inspirational colors, there is a story behind each one of our products, bringing depth to complement your style while delighting your baby.

Every month we bring in a value add tip for newbie and to-be-mums. Check the video updates on our Home page. If you have any questions about our product or just "Baby management" in general, feel free to drop us a note. Our Bubs are no longer little so we have the time and can offer you few words of wisdom.

Ask us anything!